Introducing
Fog & Form
San Francisco streetwear built on resilience, structure, and intention.
Designed for those who rep the Bay.
Field guide
Shop the Bay Area
Northern California
Beyond the map
Explore a region. San Francisco expands into a close up view.
San Francisco
Shop San Francisco — 42 designs
Forty nine square miles of fog, hills and neighborhoods that each argue for themselves.
Oakland
Shop Oakland — 2 designs
The Black Panther Party was founded here in 1966, and the Mai Tai was invented here in 1944.
The Redwood Coast
Shop The Redwood Coast — 2 designs
North of the bridge, where the tallest trees on earth still stand.
The Peninsula
Shop The Peninsula — 2 designs
Between the city and the valley, from the domed house above 280 to the Dish looking out over Silicon Valley.
Santa Cruz to Big Sur
Shop Santa Cruz to Big Sur — 6 designs
Slow living and banana slugs in Santa Cruz, Cannery Row in Monterey, and ninety miles of Big Sur where the mountains drop straight into the Pacific.
The Sierras
Shop The Sierras — 3 designs
Deep blue water framed by snow capped peaks, and the drive to get there.
North Beach & the Wharf
Shop North Beach & the Wharf — 7 designs
Coit Tower above, crab season below, and bakeries in between. The northeast corner of the city.
Japantown & the Marina
Shop Japantown & the Marina — 2 designs
Cherry blossoms in one of only three historic Japantowns left in the country, and a palace that was never meant to last.
Chinatown
Shop Chinatown — 3 designs
The oldest Chinatown in North America, marked by the Dragon Gate since 1970.
Downtown & Nob Hill
Shop Downtown & Nob Hill — 6 designs
Cable cars still run by hand, the pyramid still marks the skyline, and Gold Rush ships still sit buried underneath.
SoMa & Mission Bay
Shop SoMa & Mission Bay — 3 designs
South of Market, and the kayakers who have waited in McCovey Cove for a splash hit since 2000.
Golden Gate Park
Shop Golden Gate Park — 3 designs
Sand dunes turned into 1,000 acres of gardens, museums and a bison paddock, starting in 1871.
Haight & Twin Peaks
Shop Haight & Twin Peaks — 5 designs
Ground zero for the 1967 Summer of Love, with Sutro Tower standing 977 feet above it since 1973.
The Mission & Castro
Shop The Mission & Castro — 8 designs
Murals, Mission Dolores since 1776, and the neighborhood that became a movement after 1977.
The Bay Area
Shop The Bay Area — 11 designs
Designs that belong to the whole region rather than one corner of it.
Yosemite
No products found for collection handle: loc-yosemite.
Granite cliffs and ancient sequoias, protected since 1890.
